The Marketing Department champions the District’s brand by creating content that celebrates the success of CCSD students, teachers, and schools and promotes opportunities for students and employees.
District Branding
- Brand
Brand consistency is vital to building a solid brand and increasing brand value and trust. Brand guidelines ensure consistency in CCSD's visual and messaging identity, including logos and colors. Adhering to these guidelines builds trust through consistent branding and messaging, enhancing the District's reputation.
Content
- We are CCSD
In January 2023, Superintendent Dr. Jesus F. Jara launched "We are CCSD" during the 2023 State of the Schools Address. This campaign aims to highlight the collaborative efforts of the Southern Nevada community in educating the children of Clark County. At newsroom.ccsd.net, the official blog of Clark County School District, the achievements of CCSD students, teachers, and schools take center stage, celebrating their remarkable successes and contributions to the District's educational journey.
External Communications
Using the web, social media, and email, the Marketing Department will work to provide consistent communication celebrating the successes of CCSD students, teachers, and schools, promoting opportunities for students and employees.
Internal Communications
The Marketing Department will ensure clear and consistent communication, which helps employees stay well-informed about developments in the District and know they are valued. The Marketing Department will build trust through improved internal communication, bringing value to the District’s brand.
- Employee Email Newsletters
Employee email newsletters are crucial for improving internal communication. Newsletters provide valuable information, such as updates, policies, development opportunities, and success stories. These bi-monthly newsletters keep employees well-informed and supported, fostering engagement and offering professional growth opportunities.
Marketing Support and Resources
The Marketing Department will establish a centralized marketing support system that provides resources, guidance, and best practices for schools and departments to develop effective marketing strategies. This support system may include workshops, training sessions, or access to marketing professionals who can assist with the creation of promotional materials and campaigns. By equipping other entities within CCSD with the necessary tools and knowledge, the District can collectively elevate its brand through collaborative marketing efforts.
Web Design Department
Web Design creates engaging, pleasing, accessible, and user-friendly experiences to deliver accurate, transparent, and helpful information to the public.
Website User Interface
Create a consistent design, including the look and feel across all main website and school site pages.
- Maintain branding and cohesive visual design, UX principles, and visual guidelines across multiple digital touchpoints
- Create, maintain, and manage UI style guides and ensure a consistent, integrated brand perception
- Monitor trends and needs of stakeholders to provide responsive designs, products, and services
- Identify design opportunities and actionable concepts that align with the end user and the District’s needs, through design principles, and technical capabilities
- Use current technologies and up-to-date industry trends and best practices to ensure the District brand remains relevant and innovative
Web Maintenance
Inspect and update routine processes of websites to maintain industry standards.
- Maintain website(s) WCAG web compliance
- Keep content current and up-to-date in a timely manner
- Maintain Google Analytics to track and report website traffic
- Website Search engine features
- Work with Networking and Cybersecurity to ensure that all sites and User accounts are secure
- Incorporation of events/press releases and student/family stories from Newsroom
- Integration of online survey/feedback tools
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